# Competitor Switch Signals

Free competitor churn finder: enter a competitor and see the Reddit and forum threads buyers read when they look for an alternative, plus the posts on X from people weighing a move off it.

Interactive version: https://www.routergrowth.com/free-gtm-tools/competitor-switch-signals

## How it works

1. Search Google: Three searches: the alternative, the switch, the price complaint. Only discussion threads that name the competitor are kept. (`seo.serp`)
2. Search X: Two searches, then only posts that say the name and a switching word (alternative, cancel, replace, too expensive). (`social.search`)
3. The result page carries a prompt that runs the same calls at volume from your own agent, priced per call.

Inputs: Competitor (e.g. lemlist)

## Per-call prices used

| Capability | Category | Unit | Price | Status |
|---|---|---|---|---|
| `ads.search` | Ads | per search | $0.0088 | live |
| `ads.spend_estimate` | Ads | per lookup | $0.008 | coming soon |
| `aeo.answer` | AI Search / AEO | per answer | $0.0175 | live |
| `aeo.keywords` | AI Search / AEO | per search | $0.0177 | live |
| `aeo.mentions` | AI Search / AEO | per search | $0.1767 | live |
| `creative.image` | Creative | per image | $0.0053 | live |
| `creative.image_edit` | Creative | per image | $0.0683 | live |
| `creative.remove_background` | Creative | per image | $0.0315 | live |
| `creative.speech` | Creative | per 1k characters | $0.0875 | live |
| `creative.upscale` | Creative | per image | $0.21 | live |
| `creative.video` | Creative | per video | $0.0788 | live |
| `company.enrich` | Enrichment | per match | $0.0071 | live |
| `company.search` | Enrichment | per search | $0.0024 | live |
| `contact.find` | Enrichment | per match | $0.0187 | live |
| `contact.phone` | Enrichment | per match | $0.2188 | live |
| `contact.verify` | Enrichment | per verdict | $0.002 | live |
| `people.search` | Enrichment | per result | $0.002 per call of up to 200 + $0.0004 per person | live |
| `person.enrich` | Enrichment | per match | $0.007 | live |
| `local.places` | Local | per search | $0.0035 | live |
| `memory.add` | Agent Memory | per add | $0.002 | coming soon |
| `memory.forget` | Agent Memory | per forget | $0.002 | coming soon |
| `memory.list` | Agent Memory | per page | $0.002 | coming soon |
| `memory.profile` | Agent Memory | per profile | $0.002 | coming soon |
| `memory.search` | Agent Memory | per search | $0.002 | coming soon |
| `news.search` | News | per search | $0.0035 | live |
| `domain.dns` | Outbound | per call | $0.002 | live |
| `domain.register` | Outbound | per domain | $21 | live |
| `domain.search` | Outbound | per search | $0.002 | live |
| `email.domain` | Outbound | per domain | $2.3275 | live |
| `email.inbox` | Outbound | per inbox | $2.3275 | live |
| `email.inboxes` | Outbound | per call | $0 | live |
| `email.messages` | Outbound | per read | $0.002 | live |
| `email.send` | Outbound | per email | $0.0035 | live |
| `email.warmup` | Outbound | per inbox month | $9.3275 | live |
| `email.warmup_status` | Outbound | per call | $0 | live |
| `gmail.account` | Outbound | per call | $0 | live |
| `gmail.accounts` | Outbound | per call | $0 | live |
| `gmail.messages` | Outbound | per call | $0.002 | live |
| `gmail.send` | Outbound | per message | $0.0088 | live |
| `instagram.account` | Outbound | per call | $0 | live |
| `instagram.accounts` | Outbound | per call | $0 | live |
| `instagram.message` | Outbound | per message | $0.0088 | live |
| `instagram.messages` | Outbound | per read | $0.002 | live |
| `instagram.profile` | Outbound | per profile | $0.002 | live |
| `linkedin.account` | Outbound | per call | $0 | live |
| `linkedin.accounts` | Outbound | per call | $0 | live |
| `linkedin.invitations_sent` | Outbound | per call | $0 | live |
| `linkedin.invite` | Outbound | per invitation | $0.0088 | live |
| `linkedin.message` | Outbound | per message | $0.0088 | live |
| `linkedin.messages` | Outbound | per read | $0.002 | live |
| `linkedin.profile` | Outbound | per profile | $0.002 | live |
| `linkedin.search` | Outbound | per search | $0.002 | live |
| `whatsapp.account` | Outbound | per call | $0 | live |
| `whatsapp.accounts` | Outbound | per call | $0 | live |
| `whatsapp.message` | Outbound | per message | $0.0088 | live |
| `whatsapp.messages` | Outbound | per call | $0.002 | live |
| `whatsapp.profile` | Outbound | per call | $0.002 | live |
| `reviews.search` | Reviews | per result | $0.0043 | live |
| `seo.backlinks` | SEO | per search | $0.0841 | live |
| `seo.competitors` | SEO | per search | $0.0214 | live |
| `seo.domain_overview` | SEO | per lookup | $0.021 | live |
| `seo.keywords` | SEO | per search | $0.0212 | live |
| `seo.page_audit` | SEO | per page | $0.002 | live |
| `seo.ranked_keywords` | SEO | per search | $0.0212 | live |
| `seo.serp` | SEO | per search | $0.0035 | live |
| `company.funding` | Company Signals | per match | $0.042 | live |
| `company.jobs` | Company Signals | per result | $0.0035 | live |
| `company.signals` | Company Signals | per match | $0.0525 | coming soon |
| `company.technologies` | Company Signals | per match | $0.021 | live |
| `funding.rounds` | Company Signals | per call | $0.028 | live |
| `social.comments` | Social | per result | $0.002 | live |
| `social.posts` | Social | per result | $0.002 | live |
| `social.profile` | Social | per match | $0.002 | live |
| `social.search` | Social | per result | $0.002 | live |
| `web.extract` | Web Research | per page | $0.028 | live |
| `web.scrape` | Web Research | per page | $0.0056 | live |
| `web.search` | Web Research | per search | $0.0035 | live |

Every price is the live catalog's per-call price, quoted and reserved before a call runs. Catalog: https://www.routergrowth.com/catalog

## What counts as a switch signal?

A public post or thread that names the competitor next to a switching word: alternative, switching, leaving, cancel, replace, migrate, too expensive. Threads have to rank on Google for those searches, so a buyer shopping for an alternative reads them. Some posts on X are vendors pitching their own alternative: read before you reply.

## Why Google for Reddit and not Reddit's own search?

Reddit's search matches words loosely: "switching from Apollo" returns threads about the old Reddit app called Apollo, not the sales tool. Google ranks the threads buyers actually read, and those are the ones worth a reply.

## Is it really free?

Yes, with a daily allowance per network so the tool stays open for everybody. No sign-up, no email. The same input inside 7 days is answered from the stored result. Past the allowance, the same calls run from your own agent with a key, priced per call.

## How do I get the people's emails?

Not here. The prompt under the result runs the wider search from your agent, then social.profile, contact.find and contact.verify for the authors you approve, priced per call.