# Social listening for your AI agent: every mention, on every network, on one key

RouterGrowth gives an agent social listening through one MCP server: keyword search across X, LinkedIn, Reddit, YouTube, TikTok, Instagram and Facebook, the comments under any post, review sites and the news. The agent runs the sweep you describe and pays per result, with no monitoring plan.

HTML page: https://www.routergrowth.com/tools/social-listening

## What your agent can do

| Capability | What it returns | Providers | From | Status |
|---|---|---|---|---|
| [`social.search`](https://www.routergrowth.com/catalog/social.search) | Public posts matching a keyword on X, LinkedIn, Reddit, YouTube, TikTok, Instagram or Facebook: brand mentions, category conversations, competitor chatter. | Hacker News Search, Apify | $0.002 per result | live |
| [`social.comments`](https://www.routergrowth.com/catalog/social.comments) | Comments on one public post URL (YouTube, TikTok, Instagram, LinkedIn, Reddit, and replies to a post on X): text, author, likes, replies, time. | Apify | $0.002 per result | live |
| [`social.posts`](https://www.routergrowth.com/catalog/social.posts) | Recent public posts for a social handle. | Apify | $0.002 per result | live |
| [`social.profile`](https://www.routergrowth.com/catalog/social.profile) | Public profile data for a social handle: name, followers, bio, verified, plus the bio link, every listed link, the person's own domain (link hubs such as Linktree excluded), a public or business email when the profile exposes one, profile URL, business flag, category and location when the platform provides them. | Apify | $0.002 per match | live |
| [`reviews.search`](https://www.routergrowth.com/catalog/reviews.search) | Recent reviews for a place on Google Maps or Yelp: rating, text, author, date and the owner's reply, plus the place's overall score. | Apify | $0.0043 per result | live |
| [`news.search`](https://www.routergrowth.com/catalog/news.search) | Google News articles for a query and location: title, source, snippet, URL and publication time. | DataForSEO, Firecrawl | $0.0035 per search | live |
| [`web.search`](https://www.routergrowth.com/catalog/web.search) | Semantic or keyword web search returning sources an agent can cite. | DataForSEO, Firecrawl, Apify | $0.0035 per search | live |

## Ask it like this

- Sweep X, Reddit, LinkedIn and the news for mentions of our brand and our three competitors this month, with sentiment. (`social.search`, `news.search`)
- Every morning, send me the new Reddit and X posts where someone asks for a tool like ours. (`social.search`)
- Who is complaining about our competitor in public, and where do they work? (`social.search`, `social.comments`, `social.profile`)

## Connect

MCP server: `https://api.routergrowth.com/mcp` (OAuth, or an API key header).

```bash
claude mcp add --transport http routergrowth https://api.routergrowth.com/mcp
```

```bash
npm install -g routergrowth && routergrowth setup
routergrowth run -c social.search -i '{"platform": "reddit", "query": "RouterGrowth", "limit": 25}'
```

```bash
curl -X POST https://api.routergrowth.com/v1/run \
  -H "Authorization: Bearer $ROUTERGROWTH_API_KEY" \
  -d '{"capability": "social.search", "input": {"platform": "reddit", "query": "RouterGrowth", "limit": 25}}'
```

## Worth knowing

- **Seven networks, one search call.** The same capability searches each network. The agent runs it per network and merges the results.
- **From a mention to a person.** A profile lookup returns who posted and the links in their bio, so a mention can become a conversation.
- **You set the schedule.** Daily, weekly or once before a launch. You pay for the posts returned, not for a seat.

## Questions

### What are the best social listening tools for an AI agent?

Ones it can query directly. RouterGrowth exposes search across seven social networks, comments, reviews and news through one MCP server, so the agent runs the sweep and writes the summary.

### Can I monitor Reddit and X for keywords?

Yes. Schedule social.search for each keyword on each network and keep the posts you have not seen.

### Does it measure sentiment?

The capabilities return the posts. Your agent reads them and labels sentiment, which lets you define it for your own category.

### Does it cover review sites?

reviews.search reads recent reviews for a place on Google Maps or Yelp. Other review sites are read with web search and scraping.

### How is it priced compared with a monitoring tool?

Per result returned, on a prepaid balance, so a sweep costs what it reads. There is no monthly plan for a fixed number of mentions.

## Related

- Workflow: [Reach founders whose teams complain about their CRM](https://www.routergrowth.com/workflows/listening-crm-complaints.md)
- Workflow: [Reach teams complaining about cold email deliverability](https://www.routergrowth.com/workflows/listening-cold-email-deliverability.md)
- Guide: [Brand monitoring across web, social, news, reviews and AI answers](https://www.routergrowth.com/use-cases/brand-monitoring.md)
- Guide: [Social media API: profiles, posts and comments from X, Reddit, LinkedIn, TikTok, Instagram and YouTube](https://www.routergrowth.com/use-cases/linkedin-and-social-signals.md)
- Skill: [Brand mention sweep](https://www.routergrowth.com/skills/brand-mention-sweep.md)
- Skill: [Social lead discovery](https://www.routergrowth.com/skills/social-lead-discovery.md)