# AI search visibility for an e-commerce brand

40 buyer prompts asked to 3 assistants, 120 answers with their citations and share of voice for 5 brands.

Family: [AI search visibility](https://www.routergrowth.com/workflows/ai-search-visibility.md) · HTML page: https://www.routergrowth.com/workflows/aeo-ecommerce-brand

## Give this to your agent

```text
Using RouterGrowth, run this workflow: Check where ChatGPT, Gemini and Perplexity mention our skincare brand across 40 prompts and find the gaps versus 4 competitors.
Show me the price before every call, and stop after each stage with a sample of the results so I can adjust.

1. Pick the prompts: aeo.keywords x 4 searches. What people actually ask assistants in the category, with volume.
2. Ask the assistants: aeo.answer x 120 (40 prompts x 3). Each prompt against 3 assistants, answers with citations.
3. Track the mentions: aeo.mentions x 5 brands. Share of voice for you and the competitors you named.
4. Read what gets cited: web.scrape x 80 cited pages, seo.serp x 40 (Google comparison). The sources assistants lean on are the pages to beat or to be on.

Budget for one run: about $3.64. Run routergrowth inspect on any capability before the first call to confirm the quote.
```

## Why this works

Product recommendations from assistants lean on editorial roundups and reviews. A brand absent from those is absent from the answer.

What the run hands back:

> The products named for each shopping prompt and the roundups and reviews behind the answer.

## The workflow, stage by stage

Pick the prompts → Ask the assistants → Track the mentions → Read what gets cited

| # | Stage | Calls | Cost |
|---|---|---|---:|
| 1 | Pick the prompts | `aeo.keywords` x 4 | $0.07 |
| 2 | Ask the assistants | `aeo.answer` x 120 | $2.10 |
| 3 | Track the mentions | `aeo.mentions` x 5 | $0.88 |
| 4 | Read what gets cited | `web.scrape` x 80, `seo.serp` x 40 | $0.59 |

One run: $3.64 for 249 calls. Assumptions: 2 contacts per account unless the brief says otherwise, 70% email find rate, 90% verification pass, 3 emails per contact, 30% LinkedIn accept rate. Prices are the catalog's at the time this page was built; `routergrowth inspect` returns the exact quote before a call.

### Pick the prompts

What people actually ask assistants in the category, with volume.

### Ask the assistants

Each prompt against 3 assistants, answers with citations.

### Track the mentions

Share of voice for you and the competitors you named.

### Read what gets cited

The sources assistants lean on are the pages to beat or to be on.

## Run it from the command line

```bash
# RouterGrowth workflow: Check where ChatGPT, Gemini and Perplexity mention our skincare brand across 40 prompts an
npm install -g routergrowth && routergrowth setup

# 01 Pick the prompts  (aeo.keywords x 4)
routergrowth run -c aeo.keywords -i '{}'

# 02 Ask the assistants  (aeo.answer x 120)
routergrowth run -c aeo.answer -i '{"prompt":"<prompt>"}'

# 03 Track the mentions  (aeo.mentions x 5)
routergrowth run -c aeo.mentions -i '{}'

# 04 Read what gets cited  (web.scrape x 80, seo.serp x 40)
routergrowth run -c web.scrape -i '{"url":"<url>"}'
routergrowth run -c seo.serp -i '{"keyword":"<keyword>"}'
```

## Questions

### How do I check whether ChatGPT mentions my brand?

aeo.answer asks the assistant a prompt with web search on and returns the answer with every source it cites. Run it across the prompts your buyers use and count where you are named.

### Which assistants can be tracked?

ChatGPT, Claude, Gemini and Perplexity for answers. aeo.mentions adds where a brand or domain appears in Google AI Mode and ChatGPT across a wider set of questions.

### How do I choose the prompts?

aeo.keywords shows how often questions are asked to AI assistants, with a monthly trend. Start from the questions with volume in your category and add the ones your sales team hears.

### What do I do with the result?

Read the cited sources. The pages an assistant leans on for a prompt are the pages to be mentioned on or to outdo, and that list is the plan.

### What does this workflow cost to run?

About $3.64 for one run of 249 calls. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.

## Related

- [AI search visibility for a marketing agency](https://www.routergrowth.com/workflows/aeo-agency.md)
- [AI search visibility for a fintech app](https://www.routergrowth.com/workflows/aeo-fintech-app.md)
- [AI search visibility for a CRM](https://www.routergrowth.com/workflows/aeo-crm.md)
- [AI search visibility for a sales engagement tool](https://www.routergrowth.com/workflows/aeo-sales-engagement-tool.md)
- Guide: [AI visibility audit: measure your brand in ChatGPT, Claude, Gemini and Perplexity](https://www.routergrowth.com/use-cases/ai-search-visibility.md)
- Skill: [AI visibility audit](https://www.routergrowth.com/skills/ai-visibility-audit.md)
- Skill: [Reddit surface map](https://www.routergrowth.com/skills/reddit-surface-map.md)

Adjust the volumes and assumptions: https://www.routergrowth.com/free-gtm-tools/workflow-generator#q=Check%20where%20ChatGPT%2C%20Gemini%20and%20Perplexity%20mention%20our%20skincare%20brand%20across%2040%20prompts%20and%20find%20the%20gaps%20versus%204%20competitors.