# Reach e-commerce brands that raised growth capital

200 accounts and 400 people, about 252 verified work emails and 756 emails sent from inboxes on your own domain.

Family: [Funding signals](https://www.routergrowth.com/workflows/funding-signals.md) · HTML page: https://www.routergrowth.com/workflows/funding-ecommerce-brands

## Give this to your agent

```text
Using RouterGrowth, run this workflow: Find e-commerce brands that raised funding this year and email their head of growth. 200 companies, 2 contacts each.
Show me the price before every call, and stop after each stage with a sample of the results so I can adjust.

1. Source the accounts: company.search x 20 searches. Companies matching the industry, size and location, ten or so per search.
2. Qualify on the signal: company.funding x 200 companies. Keep the accounts where the trigger is real; the rest never reach outreach.
3. Find the people: people.search x 400 profiles. 2 contacts per account by title and seniority, with current role.
4. Get the contact: contact.find x 280 (400 tried, 70% found), contact.verify x 280 verdicts. Charged on a match only: a miss is free, so the estimate is a ceiling.
5. Context for the first line: web.scrape x 200 pages. One page per account and a few recent posts per person, so the opener is about them.
6. Run the outreach: email.send x 756 (252 contacts x 3 steps). Sequence from inboxes on a domain you own, one call per email.
7. Read the replies: email.messages x 76 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human.

Before sending: email.domain x 1, email.inbox x 2, on a domain I own.

Budget for one run: about $18.31 plus $6.98 one-time setup. Run routergrowth inspect on any capability before the first call to confirm the quote.
```

## Why this works

Growth capital for a brand goes into acquisition and retention. The head of growth is choosing channels and tools with money that was not there last quarter.

The first line, as your agent would write it:

> With the new funding, is the plan more paid spend or more channels? Asking because the creative load is very different.

## The workflow, stage by stage

Source the accounts → Qualify on the signal → Find the people → Get the contact → Context for the first line → Run the outreach → Read the replies

| # | Stage | Calls | Cost |
|---|---|---|---:|
| 1 | Source the accounts | `company.search` x 20 | $0.05 |
| 2 | Qualify on the signal | `company.funding` x 200 | $8.40 |
| 3 | Find the people | `people.search` x 400 | $0.15 |
| 4 | Get the contact | `contact.find` x 280, `contact.verify` x 280 | $5.79 |
| 5 | Context for the first line | `web.scrape` x 200 | $1.12 |
| 6 | Run the outreach | `email.send` x 756 | $2.65 |
| 7 | Read the replies | `email.messages` x 76 | $0.15 |
| + | One-time setup | `email.domain` x 1, `email.inbox` x 2 | $6.98 once |

One run: $18.31 for 2,212 calls. Assumptions: 2 contacts per account unless the brief says otherwise, 70% email find rate, 90% verification pass, 3 emails per contact, 30% LinkedIn accept rate. Prices are the catalog's at the time this page was built; `routergrowth inspect` returns the exact quote before a call.

### Source the accounts

Companies matching the industry, size and location, ten or so per search.

### Qualify on the signal

Keep the accounts where the trigger is real; the rest never reach outreach.

### Find the people

2 contacts per account by title and seniority, with current role.

### Get the contact

Charged on a match only: a miss is free, so the estimate is a ceiling.

### Context for the first line

One page per account and a few recent posts per person, so the opener is about them.

### Run the outreach

Sequence from inboxes on a domain you own, one call per email.

### Read the replies

Poll the inboxes, classify replies, hand the warm ones to a human.

## Run it from the command line

```bash
# RouterGrowth workflow: Find e-commerce brands that raised funding this year and email their head of growth. 200 c
npm install -g routergrowth && routergrowth setup

# one-time setup
routergrowth run -c email.domain -i '{"domain":"<domain>"}'
routergrowth run -c email.inbox -i '{}'

# 01 Source the accounts  (company.search x 20)
routergrowth run -c company.search -i '{"query":"<query>"}'

# 02 Qualify on the signal  (company.funding x 200)
routergrowth run -c company.funding -i '{"domain":"<domain>"}'

# 03 Find the people  (people.search x 400)
routergrowth run -c people.search -i '{}'

# 04 Get the contact  (contact.find x 280, contact.verify x 280)
routergrowth run -c contact.find -i '{"first_name":"<first_name>","last_name":"<last_name>","company_domain":"<company_domain>"}'
routergrowth run -c contact.verify -i '{"email":"<email>"}'

# 05 Context for the first line  (web.scrape x 200)
routergrowth run -c web.scrape -i '{"url":"<url>"}'

# 06 Run the outreach  (email.send x 756)
routergrowth run -c email.send -i '{"inbox_id":"<inbox_id>","to":"<to>"}'

# 07 Read the replies  (email.messages x 76)
routergrowth run -c email.messages -i '{"inbox_id":"<inbox_id>"}'
```

## Questions

### How do I get a list of recently funded startups?

company.search sources companies in the segment and company.funding returns each one's rounds with amounts, dates and investors. The agent keeps the companies whose latest round falls inside the window you set, for example the last 90 days.

### How soon after a round should I reach out?

Inside the first quarter. Hiring plans and tool budgets are set in the weeks after the money lands, and the announcement is still a natural reason to write.

### Who is the buyer at a funded startup?

At seed, the founder. From Series A, the leader of the function the round is meant to grow: the CTO, the VP of Marketing, the head of sales. Each workflow names the title it looks for.

### Do I pay for companies that turn out not to have raised?

No. company.funding is charged only when funding data exists for the company, and the contact lookups that follow are charged on a match only, so an account dropped at the signal stage costs nothing further.

### What does this workflow cost to run?

About $18.31 for one run of 2,212 calls, plus $6.98 once for the sending inboxes. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.

## Related

- [Reach engineering leaders at funded developer tool startups](https://www.routergrowth.com/workflows/funding-devtools-heads-of-eng.md)
- [Reach people leaders at funded HR tech companies](https://www.routergrowth.com/workflows/funding-hr-tech-people-leaders.md)
- [Book demos with CTOs at SaaS companies that just raised a Series A](https://www.routergrowth.com/workflows/funding-series-a-ctos.md)
- [Email founders of seed-stage startups that raised this quarter](https://www.routergrowth.com/workflows/funding-seed-founders.md)
- Guide: [Buying signals: score accounts on hiring, funding and tech changes](https://www.routergrowth.com/use-cases/company-buying-signals.md)
- Guide: [How to find high-intent leads from hiring signals](https://www.routergrowth.com/use-cases/find-high-intent-leads.md)
- Skill: [Cold email pipeline](https://www.routergrowth.com/skills/cold-email-pipeline.md)
- Skill: [Hiring-signal outbound](https://www.routergrowth.com/skills/hiring-signal-outbound.md)

Adjust the volumes and assumptions: https://www.routergrowth.com/free-gtm-tools/workflow-generator#q=Find%20e-commerce%20brands%20that%20raised%20funding%20this%20year%20and%20email%20their%20head%20of%20growth.%20200%20companies%2C%202%20contacts%20each.