# Connect with marketing leaders posting about outbound results

125 accounts and 250 people, 250 LinkedIn connection requests and about 158 verified work emails for the follow-up.

Family: [LinkedIn outbound](https://www.routergrowth.com/workflows/linkedin-outbound.md) · HTML page: https://www.routergrowth.com/workflows/linkedin-outbound-results

## Give this to your agent

```text
Using RouterGrowth, run this workflow: Connect on LinkedIn with heads of marketing at startups who posted about outbound or cold email results, then message the ones who accept. 250 people, personalized from their posts.
Show me the price before every call, and stop after each stage with a sample of the results so I can adjust.

1. Source the accounts: company.search x 13 searches. Companies matching the industry, size and location, ten or so per search.
2. Qualify on firmographics: company.enrich x 125 companies. Headcount, industry and location to keep the accounts that fit.
3. Find the people: people.search x 250 profiles. 2 contacts per account by title and seniority, with current role.
4. Get the contact: contact.find x 175 (250 tried, 70% found), contact.verify x 175 verdicts, linkedin.profile x 250 profiles read. Charged on a match only: a miss is free, so the estimate is a ceiling.
5. Context for the first line: web.scrape x 125 pages, social.posts x 750 posts. One page per account and a few recent posts per person, so the opener is about them.
6. Run the outreach: email.send x 474 (158 contacts x 3 steps), linkedin.invite x 250 requests, linkedin.message x 75 (30% accepted). Connection request first, email to the rest; both from accounts you own.
7. Read the replies: email.messages x 48 inbox reads, linkedin.messages x 25 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human.

Before sending: email.domain x 1, email.inbox x 1, on a domain I own.

Budget for one run: about $11.98 plus $4.66 one-time setup. Run routergrowth inspect on any capability before the first call to confirm the quote.
```

## Why this works

A marketing leader sharing outbound numbers is proud of them or worried about them. Either way the numbers are the conversation.

The first line, as your agent would write it:

> The reply rates you shared are well above what most teams post. What changed between that campaign and the one before?

## The workflow, stage by stage

Source the accounts → Qualify on firmographics → Find the people → Get the contact → Context for the first line → Run the outreach → Read the replies

| # | Stage | Calls | Cost |
|---|---|---|---:|
| 1 | Source the accounts | `company.search` x 13 | $0.03 |
| 2 | Qualify on firmographics | `company.enrich` x 125 | $0.89 |
| 3 | Find the people | `people.search` x 250 | $0.10 |
| 4 | Get the contact | `contact.find` x 175, `contact.verify` x 175, `linkedin.profile` x 250 | $4.12 |
| 5 | Context for the first line | `web.scrape` x 125, `social.posts` x 750 | $2.20 |
| 6 | Run the outreach | `email.send` x 474, `linkedin.invite` x 250, `linkedin.message` x 75 | $4.50 |
| 7 | Read the replies | `email.messages` x 48, `linkedin.messages` x 25 | $0.15 |
| + | One-time setup | `email.domain` x 1, `email.inbox` x 1 | $4.66 once |

One run: $11.98 for 2,735 calls. Assumptions: 2 contacts per account unless the brief says otherwise, 70% email find rate, 90% verification pass, 3 emails per contact, 30% LinkedIn accept rate. Prices are the catalog's at the time this page was built; `routergrowth inspect` returns the exact quote before a call.

### Source the accounts

Companies matching the industry, size and location, ten or so per search.

### Qualify on firmographics

Headcount, industry and location to keep the accounts that fit.

### Find the people

2 contacts per account by title and seniority, with current role.

### Get the contact

Charged on a match only: a miss is free, so the estimate is a ceiling.

### Context for the first line

One page per account and a few recent posts per person, so the opener is about them.

### Run the outreach

Connection request first, email to the rest; both from accounts you own.

### Read the replies

Poll the inboxes, classify replies, hand the warm ones to a human.

## Run it from the command line

```bash
# RouterGrowth workflow: Connect on LinkedIn with heads of marketing at startups who posted about outbound or cold 
npm install -g routergrowth && routergrowth setup

# one-time setup
routergrowth run -c email.domain -i '{"domain":"<domain>"}'
routergrowth run -c email.inbox -i '{}'

# 01 Source the accounts  (company.search x 13)
routergrowth run -c company.search -i '{"query":"<query>"}'

# 02 Qualify on firmographics  (company.enrich x 125)
routergrowth run -c company.enrich -i '{"domain":"<domain>"}'

# 03 Find the people  (people.search x 250)
routergrowth run -c people.search -i '{}'

# 04 Get the contact  (contact.find x 175, contact.verify x 175, linkedin.profile x 250)
routergrowth run -c contact.find -i '{"first_name":"<first_name>","last_name":"<last_name>","company_domain":"<company_domain>"}'
routergrowth run -c contact.verify -i '{"email":"<email>"}'
routergrowth run -c linkedin.profile -i '{}'

# 05 Context for the first line  (web.scrape x 125, social.posts x 750)
routergrowth run -c web.scrape -i '{"url":"<url>"}'
routergrowth run -c social.posts -i '{"platform":"<platform>","handle":"<handle>"}'

# 06 Run the outreach  (email.send x 474, linkedin.invite x 250, linkedin.message x 75)
routergrowth run -c email.send -i '{"inbox_id":"<inbox_id>","to":"<to>"}'
routergrowth run -c linkedin.invite -i '{}'
routergrowth run -c linkedin.message -i '{"text":"<text>"}'

# 07 Read the replies  (email.messages x 48, linkedin.messages x 25)
routergrowth run -c email.messages -i '{"inbox_id":"<inbox_id>"}'
routergrowth run -c linkedin.messages -i '{}'
```

## Questions

### Can an AI agent send LinkedIn connection requests?

Yes, from your own account. You connect it once through a hosted sign-in, then linkedin.search, linkedin.invite and linkedin.message run as you, inside daily caps the platform enforces.

### How many invitations can it send a day?

Up to 30 a day per account, 20 in the first week, and 180 a week. The limit is enforced on every call, so a workflow of 300 people is spread over a couple of weeks.

### What should the connection note say?

One line about something the person posted. social.posts reads their recent posts so the agent can write a note that could only have been sent to them.

### What happens after someone accepts?

linkedin.messages shows who accepted and who replied. The agent messages the people who accepted and, in the workflows that say so, emails the ones who did not.

### What does this workflow cost to run?

About $11.98 for one run of 2,735 calls, plus $4.66 once for the sending inboxes. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.

## Related

- [Connect with CROs posting about building RevOps](https://www.routergrowth.com/workflows/linkedin-revops-hiring.md)
- [Connect with people who just started a sales leadership role](https://www.routergrowth.com/workflows/linkedin-new-role.md)
- [Connect with speakers at sales and marketing conferences](https://www.routergrowth.com/workflows/linkedin-event-speakers.md)
- [Connect with agency founders posting about client acquisition](https://www.routergrowth.com/workflows/linkedin-agency-founders.md)
- Guide: [LinkedIn automation for AI agents: search, invite, message and read replies from one prompt](https://www.routergrowth.com/use-cases/linkedin-automation-for-ai-agents.md)
- Guide: [LinkedIn lead generation: turn competitor commenters into a qualified lead list](https://www.routergrowth.com/use-cases/competitor-commenters-to-leads.md)
- Skill: [Multichannel intent outbound](https://www.routergrowth.com/skills/multichannel-intent-outbound.md)
- Skill: [Cold email pipeline](https://www.routergrowth.com/skills/cold-email-pipeline.md)

Adjust the volumes and assumptions: https://www.routergrowth.com/free-gtm-tools/workflow-generator#q=Connect%20on%20LinkedIn%20with%20heads%20of%20marketing%20at%20startups%20who%20posted%20about%20outbound%20or%20cold%20email%20results%2C%20then%20message%20the%20ones%20who%20accept.%20250%20people%2C%20personalized%20from%20their%20posts.