# Reach newly announced VPs of Sales 200 accounts and 200 people, 200 LinkedIn connection requests and about 126 verified work emails for the follow-up. Family: [News triggers](https://www.routergrowth.com/workflows/news-triggers.md) · HTML page: https://www.routergrowth.com/workflows/news-new-vp-sales ## Give this to your agent ```text Using RouterGrowth, run this workflow: Find companies that announced a new VP of Sales in the news this month, then LinkedIn connect with the new VP and email them two weeks later. 200 accounts, 1 contact each. Show me the price before every call, and stop after each stage with a sample of the results so I can adjust. 1. Source the accounts: company.search x 20 searches. Companies matching the industry, size and location, ten or so per search. 2. Qualify on the signal: news.search x 200 companies. Keep the accounts where the trigger is real; the rest never reach outreach. 3. Find the people: people.search x 200 profiles. 1 contact per account by title and seniority, with current role. 4. Get the contact: contact.find x 140 (200 tried, 70% found), contact.verify x 140 verdicts. Charged on a match only: a miss is free, so the estimate is a ceiling. 5. Context for the first line: web.scrape x 200 pages, social.posts x 600 posts. One page per account and a few recent posts per person, so the opener is about them. 6. Run the outreach: email.send x 378 (126 contacts x 3 steps), linkedin.invite x 200 requests, linkedin.message x 60 (30% accepted). Connection request first, email to the rest; both from accounts you own. 7. Read the replies: email.messages x 38 inbox reads, linkedin.messages x 20 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human. Before sending: email.domain x 1, email.inbox x 1, on a domain I own. Budget for one run: about $9.75 plus $4.66 one-time setup. Run routergrowth inspect on any capability before the first call to confirm the quote. ``` ## Why this works A new VP of Sales reviews every tool and process in the first ninety days and is expected to change some. The announcement starts that clock. The first line, as your agent would write it: > Congratulations on the new role. In the first ninety days most sales leaders replace at least one tool: which one is on your list? ## The workflow, stage by stage Source the accounts → Qualify on the signal → Find the people → Get the contact → Context for the first line → Run the outreach → Read the replies | # | Stage | Calls | Cost | |---|---|---|---:| | 1 | Source the accounts | `company.search` x 20 | $0.05 | | 2 | Qualify on the signal | `news.search` x 200 | $0.70 | | 3 | Find the people | `people.search` x 200 | $0.08 | | 4 | Get the contact | `contact.find` x 140, `contact.verify` x 140 | $2.90 | | 5 | Context for the first line | `web.scrape` x 200, `social.posts` x 600 | $2.32 | | 6 | Run the outreach | `email.send` x 378, `linkedin.invite` x 200, `linkedin.message` x 60 | $3.60 | | 7 | Read the replies | `email.messages` x 38, `linkedin.messages` x 20 | $0.12 | | + | One-time setup | `email.domain` x 1, `email.inbox` x 1 | $4.66 once | One run: $9.75 for 2,196 calls. Assumptions: 2 contacts per account unless the brief says otherwise, 70% email find rate, 90% verification pass, 3 emails per contact, 30% LinkedIn accept rate. Prices are the catalog's at the time this page was built; `routergrowth inspect` returns the exact quote before a call. ### Source the accounts Companies matching the industry, size and location, ten or so per search. ### Qualify on the signal Keep the accounts where the trigger is real; the rest never reach outreach. ### Find the people 1 contact per account by title and seniority, with current role. ### Get the contact Charged on a match only: a miss is free, so the estimate is a ceiling. ### Context for the first line One page per account and a few recent posts per person, so the opener is about them. ### Run the outreach Connection request first, email to the rest; both from accounts you own. ### Read the replies Poll the inboxes, classify replies, hand the warm ones to a human. ## Run it from the command line ```bash # RouterGrowth workflow: Find companies that announced a new VP of Sales in the news this month, then LinkedIn conn npm install -g routergrowth && routergrowth setup # one-time setup routergrowth run -c email.domain -i '{"domain":""}' routergrowth run -c email.inbox -i '{}' # 01 Source the accounts (company.search x 20) routergrowth run -c company.search -i '{"query":""}' # 02 Qualify on the signal (news.search x 200) routergrowth run -c news.search -i '{"query":""}' # 03 Find the people (people.search x 200) routergrowth run -c people.search -i '{}' # 04 Get the contact (contact.find x 140, contact.verify x 140) routergrowth run -c contact.find -i '{"first_name":"","last_name":"","company_domain":""}' routergrowth run -c contact.verify -i '{"email":""}' # 05 Context for the first line (web.scrape x 200, social.posts x 600) routergrowth run -c web.scrape -i '{"url":""}' routergrowth run -c social.posts -i '{"platform":"","handle":""}' # 06 Run the outreach (email.send x 378, linkedin.invite x 200, linkedin.message x 60) routergrowth run -c email.send -i '{"inbox_id":"","to":""}' routergrowth run -c linkedin.invite -i '{}' routergrowth run -c linkedin.message -i '{"text":""}' # 07 Read the replies (email.messages x 38, linkedin.messages x 20) routergrowth run -c email.messages -i '{"inbox_id":""}' routergrowth run -c linkedin.messages -i '{}' ``` ## Questions ### What is a trigger event in sales? A public change at a company that makes a purchase more likely in the next quarter: a new office, a product launch, an acquisition, a new executive. It gives you a reason to write that is about them. ### How do I find companies by news event? news.search returns Google News articles for a query with source, date and link. The agent checks each company in the segment for the event you named and keeps the ones with a recent article. ### How quickly should I act on an announcement? Within two weeks. After that the news is no longer the reason anyone is writing, and the internal decisions it triggered are already under way. ### Who do I contact after an announcement? The person whose job the announcement changes: the new executive themself, the head of operations for an office, the head of marketing for a launch. Each workflow names the title. ### What does this workflow cost to run? About $9.75 for one run of 2,196 calls, plus $4.66 once for the sending inboxes. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance. ## Related - [Reach marketing leaders at companies that just launched a product](https://www.routergrowth.com/workflows/news-product-launch.md) - [Reach finance leaders at companies that announced an acquisition](https://www.routergrowth.com/workflows/news-acquisition.md) - [Reach operations leaders at companies opening a new office](https://www.routergrowth.com/workflows/news-new-office.md) - [Reach partnership leaders at companies announcing partnerships](https://www.routergrowth.com/workflows/news-partnership.md) - Guide: [Buying signals: score accounts on hiring, funding and tech changes](https://www.routergrowth.com/use-cases/company-buying-signals.md) - Guide: [How to find high-intent leads from hiring signals](https://www.routergrowth.com/use-cases/find-high-intent-leads.md) - Skill: [Cold email pipeline](https://www.routergrowth.com/skills/cold-email-pipeline.md) - Skill: [Multichannel intent outbound](https://www.routergrowth.com/skills/multichannel-intent-outbound.md) Adjust the volumes and assumptions: https://www.routergrowth.com/free-gtm-tools/workflow-generator#q=Find%20companies%20that%20announced%20a%20new%20VP%20of%20Sales%20in%20the%20news%20this%20month%2C%20then%20LinkedIn%20connect%20with%20the%20new%20VP%20and%20email%20them%20two%20weeks%20later.%20200%20accounts%2C%201%20contact%20each.