# Trigger events: reach the buyer while the announcement is the story

Trigger event workflows: find companies in the news for an expansion, a launch, an acquisition or a new executive, find the buyer and write while the announcement is fresh.

An announcement is a company telling the market what changed. A new office, a new product, a new VP of Sales: each one implies a purchase in the next quarter. These workflows source accounts in a segment, keep the ones in the news for the named event and reach the buyer while the announcement is still the story.

HTML page: https://www.routergrowth.com/workflows/news-triggers

## Workflows

- [Reach leaders at European companies announcing US expansion](https://www.routergrowth.com/workflows/news-us-expansion.md): 150 accounts and 300 people, about 189 verified work emails and 567 emails sent from inboxes on your own domain. About $7.96 a run.
- [Reach newly announced VPs of Sales](https://www.routergrowth.com/workflows/news-new-vp-sales.md): 200 accounts and 200 people, 200 LinkedIn connection requests and about 126 verified work emails for the follow-up. About $9.75 a run.
- [Reach marketing leaders at companies that just launched a product](https://www.routergrowth.com/workflows/news-product-launch.md): 200 accounts and 400 people, about 252 verified work emails and 756 emails sent from inboxes on your own domain. About $10.61 a run.
- [Reach finance leaders at companies that announced an acquisition](https://www.routergrowth.com/workflows/news-acquisition.md): 150 accounts and 300 people, about 189 verified work emails and 567 emails sent from inboxes on your own domain. About $7.96 a run.
- [Reach operations leaders at companies opening a new office](https://www.routergrowth.com/workflows/news-new-office.md): 150 accounts and 300 people, about 189 verified work emails and 567 emails sent from inboxes on your own domain. About $7.96 a run.
- [Reach partnership leaders at companies announcing partnerships](https://www.routergrowth.com/workflows/news-partnership.md): 150 accounts and 300 people, about 189 verified work emails and 567 emails sent from inboxes on your own domain. About $7.96 a run.

## Questions

### What is a trigger event in sales?

A public change at a company that makes a purchase more likely in the next quarter: a new office, a product launch, an acquisition, a new executive. It gives you a reason to write that is about them.

### How do I find companies by news event?

news.search returns Google News articles for a query with source, date and link. The agent checks each company in the segment for the event you named and keeps the ones with a recent article.

### How quickly should I act on an announcement?

Within two weeks. After that the news is no longer the reason anyone is writing, and the internal decisions it triggered are already under way.

### Who do I contact after an announcement?

The person whose job the announcement changes: the new executive themself, the head of operations for an office, the head of marketing for a launch. Each workflow names the title.