# Social listening to outbound: reach people who just said they have the problem

Reddit and X lead generation workflows: find the posts where people describe the problem, read the threads, profile the authors, attach their companies and reach out with the complaint as the opener.

People say in public what they would never put in a form: the tool they are leaving, the feature that broke, the vendor that ignored them. These workflows find the conversations, read the threads, profile the authors worth a look, attach their companies and reach out with the complaint as the opener.

HTML page: https://www.routergrowth.com/workflows/social-listening

## Workflows

- [Reach founders whose teams complain about their CRM](https://www.routergrowth.com/workflows/listening-crm-complaints.md): 500 public posts read and 150 authors profiled; then 150 accounts and 150 people, about 95 verified work emails and 285 emails sent from inboxes on your own domain. About $9.43 a run.
- [Reach teams complaining about cold email deliverability](https://www.routergrowth.com/workflows/listening-cold-email-deliverability.md): 500 public posts read and 150 authors profiled; then 150 accounts and 150 people, about 95 verified work emails and 285 emails sent from inboxes on your own domain. About $9.43 a run.
- [Reach HR leaders complaining about their applicant tracking system](https://www.routergrowth.com/workflows/listening-ats-complaints.md): 400 public posts read and 120 authors profiled; then 120 accounts and 120 people, 120 LinkedIn connection requests and about 76 verified work emails for the follow-up. About $9.65 a run.
- [Reach operations leaders complaining about project management tools](https://www.routergrowth.com/workflows/listening-project-management.md): 500 public posts read and 150 authors profiled; then 150 accounts and 150 people, about 95 verified work emails and 285 emails sent from inboxes on your own domain. About $9.43 a run.
- [Reach finance leaders complaining about payroll software](https://www.routergrowth.com/workflows/listening-payroll.md): 400 public posts read and 120 authors profiled; then 120 accounts and 120 people, about 76 verified work emails and 228 emails sent from inboxes on your own domain. About $7.54 a run.
- [Reach store owners complaining about Shopify apps](https://www.routergrowth.com/workflows/listening-shopify-apps.md): 500 public posts read and 150 authors profiled; then 150 accounts and 150 people, about 95 verified work emails and 285 emails sent from inboxes on your own domain. About $9.43 a run.
- [Reach sales leaders complaining about LinkedIn automation tools](https://www.routergrowth.com/workflows/listening-linkedin-automation.md): 400 public posts read and 120 authors profiled; then 120 accounts and 120 people, 120 LinkedIn connection requests and about 76 verified work emails for the follow-up. About $9.65 a run.
- [Reach RevOps leaders complaining about B2B data providers](https://www.routergrowth.com/workflows/listening-data-providers.md): 400 public posts read and 120 authors profiled; then 120 accounts and 120 people, 120 LinkedIn connection requests and about 76 verified work emails for the follow-up. About $9.65 a run.
- [Reach sales leaders talking about AI SDR tools](https://www.routergrowth.com/workflows/listening-ai-sdr-tools.md): 500 public posts read and 150 authors profiled; then 150 accounts and 150 people, about 95 verified work emails and 285 emails sent from inboxes on your own domain. About $9.43 a run.
- [Reach support leaders complaining about their help desk](https://www.routergrowth.com/workflows/listening-support-software.md): 400 public posts read and 120 authors profiled; then 120 accounts and 120 people, about 76 verified work emails and 228 emails sent from inboxes on your own domain. About $8.26 a run.

## Questions

### How do I find leads on Reddit and X?

social.search returns public posts matching the words a buyer uses when the problem hurts. social.comments reads the threads under them and social.profile tells you who the author is and where they work.

### How do I go from a post to an email address?

The profile gives the person's name, bio links and often their company. company.enrich confirms the company and contact.find returns a work email for that person at that domain, charged only on a match.

### Is it acceptable to email someone about a public post?

A short, relevant message about something a person said in public is ordinary outreach, and it works because it is relevant. Keep it to people who posted in a professional context and follow the law that applies to your recipients.

### How many of the people posting can actually be reached?

Fewer than post. The workflows assume about three authors in ten are worth profiling, and an email is found for roughly seven in ten of those. The page shows the funnel for each one.