# Reach agency owners building on WooCommerce

200 accounts and 200 people, about 126 verified work emails and 378 emails sent from inboxes on your own domain.

Family: [Technology signals](https://www.routergrowth.com/workflows/technology-signals.md) · HTML page: https://www.routergrowth.com/workflows/technology-woocommerce-agencies

## Give this to your agent

```text
Using RouterGrowth, run this workflow: Find agencies whose tech stack includes WooCommerce and WordPress and email their founder. 200 accounts, 1 contact each, three-step sequence.
Show me the price before every call, and stop after each stage with a sample of the results so I can adjust.

1. Source the accounts: company.search x 20 searches. Companies matching the industry, size and location, ten or so per search.
2. Qualify on the signal: company.technologies x 200 companies, news.search x 200 companies. Keep the accounts where the trigger is real; the rest never reach outreach.
3. Find the people: people.search x 200 profiles. 1 contact per account by title and seniority, with current role.
4. Get the contact: contact.find x 140 (200 tried, 70% found), contact.verify x 140 verdicts. Charged on a match only: a miss is free, so the estimate is a ceiling.
5. Context for the first line: web.scrape x 200 pages. One page per account and a few recent posts per person, so the opener is about them.
6. Run the outreach: email.send x 378 (126 contacts x 3 steps). Sequence from inboxes on a domain you own, one call per email.
7. Read the replies: email.messages x 38 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human.

Before sending: email.domain x 1, email.inbox x 1, on a domain I own.

Budget for one run: about $10.44 plus $4.66 one-time setup. Run routergrowth inspect on any capability before the first call to confirm the quote.
```

## Why this works

Agencies that build on WooCommerce resell whatever makes their client work faster. One founder who likes a tool brings it to every client.

The first line, as your agent would write it:

> You build client stores on WooCommerce. What do you end up rebuilding from scratch on every project?

## The workflow, stage by stage

Source the accounts → Qualify on the signal → Find the people → Get the contact → Context for the first line → Run the outreach → Read the replies

| # | Stage | Calls | Cost |
|---|---|---|---:|
| 1 | Source the accounts | `company.search` x 20 | $0.05 |
| 2 | Qualify on the signal | `company.technologies` x 200, `news.search` x 200 | $4.90 |
| 3 | Find the people | `people.search` x 200 | $0.08 |
| 4 | Get the contact | `contact.find` x 140, `contact.verify` x 140 | $2.90 |
| 5 | Context for the first line | `web.scrape` x 200 | $1.12 |
| 6 | Run the outreach | `email.send` x 378 | $1.32 |
| 7 | Read the replies | `email.messages` x 38 | $0.08 |
| + | One-time setup | `email.domain` x 1, `email.inbox` x 1 | $4.66 once |

One run: $10.44 for 1,516 calls. Assumptions: 2 contacts per account unless the brief says otherwise, 70% email find rate, 90% verification pass, 3 emails per contact, 30% LinkedIn accept rate. Prices are the catalog's at the time this page was built; `routergrowth inspect` returns the exact quote before a call.

### Source the accounts

Companies matching the industry, size and location, ten or so per search.

### Qualify on the signal

Keep the accounts where the trigger is real; the rest never reach outreach.

### Find the people

1 contact per account by title and seniority, with current role.

### Get the contact

Charged on a match only: a miss is free, so the estimate is a ceiling.

### Context for the first line

One page per account and a few recent posts per person, so the opener is about them.

### Run the outreach

Sequence from inboxes on a domain you own, one call per email.

### Read the replies

Poll the inboxes, classify replies, hand the warm ones to a human.

## Run it from the command line

```bash
# RouterGrowth workflow: Find agencies whose tech stack includes WooCommerce and WordPress and email their founder.
npm install -g routergrowth && routergrowth setup

# one-time setup
routergrowth run -c email.domain -i '{"domain":"<domain>"}'
routergrowth run -c email.inbox -i '{}'

# 01 Source the accounts  (company.search x 20)
routergrowth run -c company.search -i '{"query":"<query>"}'

# 02 Qualify on the signal  (company.technologies x 200, news.search x 200)
routergrowth run -c company.technologies -i '{"domain":"<domain>"}'
routergrowth run -c news.search -i '{"query":"<query>"}'

# 03 Find the people  (people.search x 200)
routergrowth run -c people.search -i '{}'

# 04 Get the contact  (contact.find x 140, contact.verify x 140)
routergrowth run -c contact.find -i '{"first_name":"<first_name>","last_name":"<last_name>","company_domain":"<company_domain>"}'
routergrowth run -c contact.verify -i '{"email":"<email>"}'

# 05 Context for the first line  (web.scrape x 200)
routergrowth run -c web.scrape -i '{"url":"<url>"}'

# 06 Run the outreach  (email.send x 378)
routergrowth run -c email.send -i '{"inbox_id":"<inbox_id>","to":"<to>"}'

# 07 Read the replies  (email.messages x 38)
routergrowth run -c email.messages -i '{"inbox_id":"<inbox_id>"}'
```

## Questions

### How do I find companies that use a specific technology?

The agent sources companies in your segment with company.search, then company.technologies reads the stack detected on each one's site. The companies running the technology you named stay in the list; the rest never reach the contact stage.

### What are technographics used for in sales?

Qualifying before you spend on contacts. What a company runs tells you whether it can use your product, which integration to mention and who owns the decision.

### How accurate is technology detection?

It reads what is visible on the company's public site and pages, so front-end and marketing tools are detected reliably and internal systems less so. Treat a match as a strong signal and confirm it in the first reply.

### Can I build a list of the customers of a competitor?

When the competitor's product leaves a trace on its customers' sites, yes: name it in the brief and the same workflow keeps the companies where it is detected.

### What does this workflow cost to run?

About $10.44 for one run of 1,516 calls, plus $4.66 once for the sending inboxes. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.

## Related

- [Reach founders of Shopify stores with 50 to 500 employees](https://www.routergrowth.com/workflows/technology-shopify-plus-owners.md)
- [Reach RevOps leaders at companies that use HubSpot](https://www.routergrowth.com/workflows/technology-hubspot-revops.md)
- [Reach sales operations leaders at companies that use Salesforce](https://www.routergrowth.com/workflows/technology-salesforce-sales-ops.md)
- [Reach marketing leaders at companies built on Webflow](https://www.routergrowth.com/workflows/technology-webflow-marketing.md)
- Guide: [Buying signals: score accounts on hiring, funding and tech changes](https://www.routergrowth.com/use-cases/company-buying-signals.md)
- Guide: [Lead enrichment: email finder, verification and company data in one API](https://www.routergrowth.com/use-cases/contact-enrichment.md)
- Skill: [Cold email pipeline](https://www.routergrowth.com/skills/cold-email-pipeline.md)
- Skill: [Hiring-signal outbound](https://www.routergrowth.com/skills/hiring-signal-outbound.md)

Adjust the volumes and assumptions: https://www.routergrowth.com/free-gtm-tools/workflow-generator#q=Find%20agencies%20whose%20tech%20stack%20includes%20WooCommerce%20and%20WordPress%20and%20email%20their%20founder.%20200%20accounts%2C%201%20contact%20each%2C%20three-step%20sequence.