Ad creative batch

A brief in, a priced variant set out. The order matters for cost: generate small, pick, edit the winner, cut out once, upscale only what ships, animate one.

Before you start

• Load the core routergrowth skill (https://www.routergrowth.com/SKILL.md) if it is not loaded. Confirm access with the free balance tool or routergrowth balance.
• Ask for the brief if it is missing: the product, the audience, the placement (feed 1:1, story 9:16, landscape 16:9), the message in one line, and any brand constraints (colours, no faces, no text in image). Ask for a product image URL if the user has one; a cutout from a real product beats a generated one.
• Inspect the five capabilities once and show the prices. Quote the whole set before generating: N variants, M edits, one cutout, K upscales, one video. Get a yes on the total. Video is the expensive line; say so.

Steps

1. Variants, not a single image

Four to eight variants per concept, at the placement's aspect ratio, with the fastest model first:

routergrowth run -c creative.image -i '{"prompt":"<concept, subject, setting, lighting, no text>","aspect_ratio":"9:16","count":4} ' --max-cost 0.20 --wait 90 -o variants.json

Vary one thing per variant (setting, angle, colour) so the test tells you something. Show the user the grid with the run ID and the charge per image.

2. Edit the winner instead of regenerating

Once the user picks one or two, change what needs changing on that image rather than rolling again:

routergrowth run -c creative.image_edit -i '{"prompt":"swap the background for a kitchen at dawn, keep the product exactly as is","image_url":"https://..."}' --max-cost 0.10 --wait 90

3. Cut the product out once

routergrowth run -c creative.remove_background -i '{"image_url":"https://..."}' --max-cost 0.05 --wait 60

One cutout, reused on every placement and every background. Do it on the real product photo when there is one.

4. Upscale only what ships

Feed placements do not need it. Upscale the one or two finals that go to a large placement:

routergrowth inspect -c creative.upscale
routergrowth run -c creative.upscale -i '{"image_url":"https://..."}' --max-cost 0.10 --wait 90

5. One video from the winning still

routergrowth run -c creative.video -i '{"prompt":"slow push in, steam rising, soft morning light","image_url":"https://...","duration_seconds":5,"aspect_ratio":"9:16"}' --max-cost 1.00

Video takes one to four minutes: submit, then poll with routergrowth runs get -r <run_id> --wait 60 -o video.json. One video per set unless the user asks for more; quote each one.

Rules

• Quote the set before step 1 and every video before it runs. max_cost on every run.
• Generated images are drafts for a test, not proof of anything. Never describe a generated image as a photograph of the product.
• No text baked into images unless the user asks; models get letters wrong. Overlay copy in the ad tool.
• No real people's likeness, no competitor logos, no trademarks the user does not own.
• Keep every result URL with its run ID; result URLs expire, so save the files the user wants to keep.

Output

A folder with the variants, the edits, the cutout, the upscales and the video, named by step and variant, plus a manifest: file, capability, model, prompt, run ID, charge. And the total for the set against the quote.