Your industry. Your channel. One playbook.
The channels are the same; the plays aren't. How we run Reddit, X and LinkedIn for the three kinds of B2B companies we know best.
Not on the list? The free strategy call tells you honestly whether your buyers are reachable on these channels.
SaaS
reddit · for saas
Reddit Marketing for SaaS
Before a SaaS buyer books your demo, they search Google, add "reddit" to the query, and read what strangers say about you and your competitors.
x · for saas
X (Twitter) Marketing for SaaS Founders
SaaS distribution on X runs through the founder.
linkedin · for saas
LinkedIn Marketing for SaaS
Your SaaS buyers check LinkedIn at work, with budget authority, between meetings about the problem you solve.
Developer tools
reddit · for dev tools
Reddit Marketing for Developer Tools
Developers distrust marketing more than any audience on the internet, and they buy through Reddit anyway: it's where they ask what to use, post benchmarks, and tear down vendors who show up wrong.
x · for dev tools
X (Twitter) Marketing for Developer Tools
Dev twitter is where tools get discovered, benchmarked and argued about in public.
linkedin · for dev tools
LinkedIn Marketing for Developer Tools
Developers discover tools on Reddit and X.
Consultants & agencies
reddit · for consultants
Reddit Marketing for Consultants & Agencies
People ask Reddit the exact question your business answers: "is it worth hiring a [your specialty]?", "how do I fix [the problem you fix]?".
x · for consultants
X (Twitter) Marketing for Consultants
For a consultant, X is an authority machine: the place to argue your point of view in public until the right people can't not know who you are.
linkedin · for consultants
LinkedIn Ghostwriting for Consultants & Agencies
No audience buys expertise on LinkedIn more readily than consulting clients: they're scrolling it between the exact meetings where your problem comes up.
Not sure which channel fits?
The free strategy call maps where your buyers actually research and tells you where the fastest win is, with or without us.
Book a free strategy call