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Workflows / LinkedIn outbound

Connect with RevOps leaders posting about switching CRM

100 accounts and 200 people, 200 LinkedIn connection requests and a message to the 60 or so who accept.

Outbound LinkedIn 7 stages1,390 calls

Give this to your agent

Using RouterGrowth, run this workflow: Connect on LinkedIn with RevOps leaders who posted about switching CRM this quarter, then message the ones who accept. 200 people, personalized from their posts.
Show me the price before every call, and stop after each stage with a sample of the results so I can adjust.

1. Source the accounts: company.search x 10 searches. Companies matching the industry, size and location, ten or so per search.
2. Qualify on firmographics: company.enrich x 100 companies. Headcount, industry and location to keep the accounts that fit.
3. Find the people: linkedin.search x 100 searches. People search on your connected LinkedIn account, one search per account.
4. Get the contact: linkedin.profile x 200 profiles read. Charged on a match only: a miss is free, so the estimate is a ceiling.
5. Context for the first line: web.scrape x 100 pages, social.posts x 600 posts. One page per account and a few recent posts per person, so the opener is about them.
6. Run the outreach: linkedin.invite x 200 requests, linkedin.message x 60 (30% accepted). Requests and follow-ups from your connected account, inside LinkedIn's daily limits.
7. Read the replies: linkedin.messages x 20 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human.

Budget for one run: about $5.41. Run routergrowth inspect on any capability before the first call to confirm the quote.

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100accounts sourcedkept only when the signal holds
200people foundby title and seniority
200connection requestsfrom your own LinkedIn account
60expected acceptsat a 30% accept rate, each one messaged

Why it works

Why does this trigger reach this buyer?

A RevOps leader writing about a CRM switch is mid-project and collecting opinions. They accept connections from people who have something to add.

On LinkedIn the signal and the channel are the same place: what someone posted is the reason to connect, and the connection is the conversation. These workflows find people by role and segment, read their recent posts, send a connection request with a note about what they wrote and message the ones who accept.

The first line, as your agent would write it

Read your post on leaving your CRM. The migration is the easy part. What are you doing about the workflows nobody documented?

The workflow

What does the agent do, stage by stage?

7 stages and 1,390 calls on one key. Every call is quoted and reserved before it runs, and a lookup that finds nothing releases the hold.

01

Source the accounts

Companies matching the industry, size and location, ten or so per search.

$0.02
02

Qualify on firmographics

Headcount, industry and location to keep the accounts that fit.

$0.71
03

Find the people

People search on your connected LinkedIn account, one search per account.

$0.20
04

Get the contact

Charged on a match only: a miss is free, so the estimate is a ceiling.

$0.40
05

Context for the first line

One page per account and a few recent posts per person, so the opener is about them.

$1.76
06

Run the outreach

Requests and follow-ups from your connected account, inside LinkedIn's daily limits.

$2.28
07

Read the replies

Poll the inboxes, classify replies, hand the warm ones to a human.

$0.04

The receipt

What does one run cost?

About $5.41 for the whole run. No subscription and no seats: each call is paid from a prepaid balance at the price shown before it runs.

CapabilityCallsCost
company.search$0.0024 per search10$0.02
company.enrich$0.0071 per match100$0.71
linkedin.search$0.002 per search100$0.20
linkedin.profile$0.002 per profile200$0.40
web.scrape$0.0056 per page100$0.56
social.posts$0.002 per result600$1.20
linkedin.invite$0.0088 per invitation200$1.75
linkedin.message$0.0088 per message60$0.53
linkedin.messages$0.002 per read20$0.04
One run1,390$5.41

Assumptions: 2 contacts per account unless the brief says otherwise, a 70% email find rate, 90% of found addresses passing verification, 3 emails per contact and a 30% LinkedIn accept rate. Prices are the catalog's list prices when this page was built. Change the volumes and the assumptions in the workflow generator, or see how plans lower the price of every call.

Run it from the command line
# RouterGrowth workflow: Connect on LinkedIn with RevOps leaders who posted about switching CRM this quarter, then 
npm install -g routergrowth && routergrowth setup

# 01 Source the accounts  (company.search x 10)
routergrowth run -c company.search -i '{"query":"<query>"}'

# 02 Qualify on firmographics  (company.enrich x 100)
routergrowth run -c company.enrich -i '{"domain":"<domain>"}'

# 03 Find the people  (linkedin.search x 100)
routergrowth run -c linkedin.search -i '{}'

# 04 Get the contact  (linkedin.profile x 200)
routergrowth run -c linkedin.profile -i '{}'

# 05 Context for the first line  (web.scrape x 100, social.posts x 600)
routergrowth run -c web.scrape -i '{"url":"<url>"}'
routergrowth run -c social.posts -i '{"platform":"<platform>","handle":"<handle>"}'

# 06 Run the outreach  (linkedin.invite x 200, linkedin.message x 60)
routergrowth run -c linkedin.invite -i '{}'
routergrowth run -c linkedin.message -i '{"text":"<text>"}'

# 07 Read the replies  (linkedin.messages x 20)
routergrowth run -c linkedin.messages -i '{}'

FAQ

Questions about this workflow

Can an AI agent send LinkedIn connection requests?

Yes, from your own account. You connect it once through a hosted sign-in, then linkedin.search, linkedin.invite and linkedin.message run as you, inside daily caps the platform enforces.

How many invitations can it send a day?

Up to 30 a day per account, 20 in the first week, and 180 a week. The limit is enforced on every call, so a workflow of 300 people is spread over a couple of weeks.

What should the connection note say?

One line about something the person posted. social.posts reads their recent posts so the agent can write a note that could only have been sent to them.

What happens after someone accepts?

linkedin.messages shows who accepted and who replied. The agent messages the people who accepted and, in the workflows that say so, emails the ones who did not.

What does this workflow cost to run?

About $5.41 for one run of 1,390 calls. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.

Keep going

More workflows on LinkedIn outbound

Reading this as an agent? This workflow as markdown: /workflows/linkedin-switching-crm.md · every workflow: /workflows.md

Run it today.

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