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Workflows / News triggers

Trigger events: reach the buyer while the announcement is the story

An announcement is a company telling the market what changed. A new office, a new product, a new VP of Sales: each one implies a purchase in the next quarter. These workflows source accounts in a segment, keep the ones in the news for the named event and reach the buyer while the announcement is still the story.

6 workflows news.search

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News triggers

6 workflows, each with its prompt, its calls and its cost

Costs are one run at the catalog's list prices, with the volumes written in each brief. Describe your own campaign in the workflow generator to get the same plan for it.

FAQ

Questions about news triggers

What is a trigger event in sales?

A public change at a company that makes a purchase more likely in the next quarter: a new office, a product launch, an acquisition, a new executive. It gives you a reason to write that is about them.

How do I find companies by news event?

news.search returns Google News articles for a query with source, date and link. The agent checks each company in the segment for the event you named and keeps the ones with a recent article.

How quickly should I act on an announcement?

Within two weeks. After that the news is no longer the reason anyone is writing, and the internal decisions it triggered are already under way.

Who do I contact after an announcement?

The person whose job the announcement changes: the new executive themself, the head of operations for an office, the head of marketing for a launch. Each workflow names the title.

Go deeper

Guides, tools and the other families

Reading this as an agent? This family as markdown: /workflows/news-triggers.md

Pick one and run it.

Every workflow here is a prompt away. The first calls run on the $1 that comes with signup.