Workflows / Outreach by audience
100 accounts and 200 people, 200 LinkedIn connection requests and a message to the 60 or so who accept.
Give this to your agent
Using RouterGrowth, run this workflow: Connect on LinkedIn with angel investors who back developer tools, then message the ones who accept. 200 people, personalized from their posts. Show me the price before every call, and stop after each stage with a sample of the results so I can adjust. 1. Source the accounts: company.search x 10 searches. Companies matching the industry, size and location, ten or so per search. 2. Qualify on firmographics: company.enrich x 100 companies. Headcount, industry and location to keep the accounts that fit. 3. Find the people: linkedin.search x 100 searches. People search on your connected LinkedIn account, one search per account. 4. Get the contact: linkedin.profile x 200 profiles read. Charged on a match only: a miss is free, so the estimate is a ceiling. 5. Context for the first line: web.scrape x 100 pages, social.posts x 600 posts. One page per account and a few recent posts per person, so the opener is about them. 6. Run the outreach: linkedin.invite x 200 requests, linkedin.message x 60 (30% accepted). Requests and follow-ups from your connected account, inside LinkedIn's daily limits. 7. Read the replies: linkedin.messages x 20 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human. Budget for one run: about $5.41. Run routergrowth inspect on any capability before the first call to confirm the quote.
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Why it works
Angels invest in what they used to build. Their LinkedIn history tells you which ones would understand the product in one message.
Not every list is a list of buyers. Raising a round, landing coverage, filling a role and signing a partner all start the same way: name the people, find a way to reach each one and write to them about their own work. These workflows build the audience from filters, find and verify the address, read one page per person for the first line and send from inboxes you own.
The first line, as your agent would write it
You ran developer relations before you started investing, so you have lived the problem we are solving. Open to a short note on it?
The workflow
7 stages and 1,390 calls on one key. Every call is quoted and reserved before it runs, and a lookup that finds nothing releases the hold.
Companies matching the industry, size and location, ten or so per search.
Headcount, industry and location to keep the accounts that fit.
People search on your connected LinkedIn account, one search per account.
Charged on a match only: a miss is free, so the estimate is a ceiling.
One page per account and a few recent posts per person, so the opener is about them.
Requests and follow-ups from your connected account, inside LinkedIn's daily limits.
Poll the inboxes, classify replies, hand the warm ones to a human.
The receipt
About $5.41 for the whole run. No subscription and no seats: each call is paid from a prepaid balance at the price shown before it runs.
| Capability | Calls | Cost |
|---|---|---|
| company.search$0.0024 per search | 10 | $0.02 |
| company.enrich$0.0071 per match | 100 | $0.71 |
| linkedin.search$0.002 per search | 100 | $0.20 |
| linkedin.profile$0.002 per profile | 200 | $0.40 |
| web.scrape$0.0056 per page | 100 | $0.56 |
| social.posts$0.002 per result | 600 | $1.20 |
| linkedin.invite$0.0088 per invitation | 200 | $1.75 |
| linkedin.message$0.0088 per message | 60 | $0.53 |
| linkedin.messages$0.002 per read | 20 | $0.04 |
| One run | 1,390 | $5.41 |
Assumptions: 2 contacts per account unless the brief says otherwise, a 70% email find rate, 90% of found addresses passing verification, 3 emails per contact and a 30% LinkedIn accept rate. Prices are the catalog's list prices when this page was built. Change the volumes and the assumptions in the workflow generator, or see how plans lower the price of every call.
# RouterGrowth workflow: Connect on LinkedIn with angel investors who back developer tools, then message the ones w
npm install -g routergrowth && routergrowth setup
# 01 Source the accounts (company.search x 10)
routergrowth run -c company.search -i '{"query":"<query>"}'
# 02 Qualify on firmographics (company.enrich x 100)
routergrowth run -c company.enrich -i '{"domain":"<domain>"}'
# 03 Find the people (linkedin.search x 100)
routergrowth run -c linkedin.search -i '{}'
# 04 Get the contact (linkedin.profile x 200)
routergrowth run -c linkedin.profile -i '{}'
# 05 Context for the first line (web.scrape x 100, social.posts x 600)
routergrowth run -c web.scrape -i '{"url":"<url>"}'
routergrowth run -c social.posts -i '{"platform":"<platform>","handle":"<handle>"}'
# 06 Run the outreach (linkedin.invite x 200, linkedin.message x 60)
routergrowth run -c linkedin.invite -i '{}'
routergrowth run -c linkedin.message -i '{"text":"<text>"}'
# 07 Read the replies (linkedin.messages x 20)
routergrowth run -c linkedin.messages -i '{}'
FAQ
company.search returns funds by focus and stage, people.search finds the partners at each one and contact.find returns a work email that is charged only when found. The agent reads each fund's site for the first line.
news.search finds who has written about your topic recently, with the outlet and the article. The agent keeps the reporters on the beat, finds their address and cites their own piece in the pitch.
Yes. people.search filters by title, seniority, company and location, which is candidate sourcing. The email goes out from an inbox you own, and replies come back to the same thread.
contact.verify checks each address and returns valid, invalid or unknown. The workflows send only to the valid ones, which protects the domain you send from.
About $5.41 for one run of 1,390 calls. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.
Keep going
Reading this as an agent? This workflow as markdown: /workflows/audience-angel-investors.md · every workflow: /workflows.md
Paste the prompt into your agent. The first calls run on the $1 that comes with signup.