Workflows / Outreach by audience
200 accounts and 200 people, about 126 verified work emails and 378 emails sent from inboxes on your own domain.
Give this to your agent
Using RouterGrowth, run this workflow: Find senior backend engineers at fintech startups in London and email them about our team. 200 contacts, 1 contact each, three-step sequence. Show me the price before every call, and stop after each stage with a sample of the results so I can adjust. 1. Source the accounts: company.search x 20 searches. Companies matching the industry, size and location, ten or so per search. 2. Qualify on firmographics: company.enrich x 200 companies. Headcount, industry and location to keep the accounts that fit. 3. Find the people: people.search x 200 profiles. 1 contact per account by title and seniority, with current role. 4. Get the contact: contact.find x 140 (200 tried, 70% found), contact.verify x 140 verdicts. Charged on a match only: a miss is free, so the estimate is a ceiling. 5. Context for the first line: web.scrape x 200 pages. One page per account and a few recent posts per person, so the opener is about them. 6. Run the outreach: email.send x 378 (126 contacts x 3 steps). Sequence from inboxes on a domain you own, one call per email. 7. Read the replies: email.messages x 38 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human. Before sending: email.domain x 1, email.inbox x 1, on a domain I own. Budget for one run: about $6.96 plus $4.66 one-time setup. Run routergrowth inspect on any capability before the first call to confirm the quote.
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Why it works
Senior engineers ignore recruiters and answer engineers. A message about the system they would work on gets a reply where a job description does not.
Not every list is a list of buyers. Raising a round, landing coverage, filling a role and signing a partner all start the same way: name the people, find a way to reach each one and write to them about their own work. These workflows build the audience from filters, find and verify the address, read one page per person for the first line and send from inboxes you own.
The first line, as your agent would write it
You have spent four years on payments infrastructure. We are rebuilding ours around a ledger. Curious what you would do differently this time?
The workflow
7 stages and 1,316 calls on one key. Every call is quoted and reserved before it runs, and a lookup that finds nothing releases the hold.
Companies matching the industry, size and location, ten or so per search.
Headcount, industry and location to keep the accounts that fit.
1 contact per account by title and seniority, with current role.
Charged on a match only: a miss is free, so the estimate is a ceiling.
One page per account and a few recent posts per person, so the opener is about them.
Poll the inboxes, classify replies, hand the warm ones to a human.
Sending infrastructure you own: a verified domain and enough inboxes for the daily limit. Charged once, reused on every run.
The receipt
About $6.96 for the whole run, plus $4.66 once for the sending inboxes. No subscription and no seats: each call is paid from a prepaid balance at the price shown before it runs.
| Capability | Calls | Cost |
|---|---|---|
| company.search$0.0024 per search | 20 | $0.05 |
| company.enrich$0.0071 per match | 200 | $1.42 |
| people.search$0.002 per call of up to 200 + $0.0004 per person | 200 | $0.08 |
| contact.find$0.0187 per match | 140 | $2.62 |
| contact.verify$0.002 per verdict | 140 | $0.28 |
| web.scrape$0.0056 per page | 200 | $1.12 |
| email.send$0.0035 per email | 378 | $1.32 |
| email.messages$0.002 per read | 38 | $0.08 |
| One run | 1,316 | $6.96 |
Assumptions: 2 contacts per account unless the brief says otherwise, a 70% email find rate, 90% of found addresses passing verification, 3 emails per contact and a 30% LinkedIn accept rate. Prices are the catalog's list prices when this page was built. Change the volumes and the assumptions in the workflow generator, or see how plans lower the price of every call.
# RouterGrowth workflow: Find senior backend engineers at fintech startups in London and email them about our team.
npm install -g routergrowth && routergrowth setup
# one-time setup
routergrowth run -c email.domain -i '{"domain":"<domain>"}'
routergrowth run -c email.inbox -i '{}'
# 01 Source the accounts (company.search x 20)
routergrowth run -c company.search -i '{"query":"<query>"}'
# 02 Qualify on firmographics (company.enrich x 200)
routergrowth run -c company.enrich -i '{"domain":"<domain>"}'
# 03 Find the people (people.search x 200)
routergrowth run -c people.search -i '{}'
# 04 Get the contact (contact.find x 140, contact.verify x 140)
routergrowth run -c contact.find -i '{"first_name":"<first_name>","last_name":"<last_name>","company_domain":"<company_domain>"}'
routergrowth run -c contact.verify -i '{"email":"<email>"}'
# 05 Context for the first line (web.scrape x 200)
routergrowth run -c web.scrape -i '{"url":"<url>"}'
# 06 Run the outreach (email.send x 378)
routergrowth run -c email.send -i '{"inbox_id":"<inbox_id>","to":"<to>"}'
# 07 Read the replies (email.messages x 38)
routergrowth run -c email.messages -i '{"inbox_id":"<inbox_id>"}'
FAQ
company.search returns funds by focus and stage, people.search finds the partners at each one and contact.find returns a work email that is charged only when found. The agent reads each fund's site for the first line.
news.search finds who has written about your topic recently, with the outlet and the article. The agent keeps the reporters on the beat, finds their address and cites their own piece in the pitch.
Yes. people.search filters by title, seniority, company and location, which is candidate sourcing. The email goes out from an inbox you own, and replies come back to the same thread.
contact.verify checks each address and returns valid, invalid or unknown. The workflows send only to the valid ones, which protects the domain you send from.
About $6.96 for one run of 1,316 calls, plus $4.66 once for the sending inboxes. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.
Keep going
Reading this as an agent? This workflow as markdown: /workflows/audience-candidate-sourcing.md · every workflow: /workflows.md
Paste the prompt into your agent. The first calls run on the $1 that comes with signup.