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Workflows / Outreach by audience

Build a media list of reporters who cover AI agents

150 accounts and 150 people, about 95 verified work emails and 285 emails sent from inboxes on your own domain.

Outbound Email 7 stages989 calls

Give this to your agent

Using RouterGrowth, run this workflow: Find reporters who covered AI agents in the news this quarter and email them. 150 contacts, 1 contact each, three-step sequence.
Show me the price before every call, and stop after each stage with a sample of the results so I can adjust.

1. Source the accounts: company.search x 15 searches. Companies matching the industry, size and location, ten or so per search.
2. Qualify on the signal: news.search x 150 companies. Keep the accounts where the trigger is real; the rest never reach outreach.
3. Find the people: people.search x 150 profiles. 1 contact per account by title and seniority, with current role.
4. Get the contact: contact.find x 105 (150 tried, 70% found), contact.verify x 105 verdicts. Charged on a match only: a miss is free, so the estimate is a ceiling.
5. Context for the first line: web.scrape x 150 pages. One page per account and a few recent posts per person, so the opener is about them.
6. Run the outreach: email.send x 285 (95 contacts x 3 steps). Sequence from inboxes on a domain you own, one call per email.
7. Read the replies: email.messages x 29 inbox reads. Poll the inboxes, classify replies, hand the warm ones to a human.

Before sending: email.domain x 1, email.inbox x 1, on a domain I own.

Budget for one run: about $4.69 plus $4.66 one-time setup. Run routergrowth inspect on any capability before the first call to confirm the quote.

Works in Claude, ChatGPT, Claude Code, Codex and Cursor. New workspaces start with $1 of credit. Get a key or read the setup guide.

150accounts sourcedkept only when the signal holds
150people foundby title and seniority
105work emails found70% find rate, a miss is free
95verified addresses90% pass verification
285emails sent3 steps each, from your own domain

Why it works

Why does this trigger reach this buyer?

A reporter who covered the topic this quarter is still on the beat. A pitch that cites their own article gets read past the first line.

Not every list is a list of buyers. Raising a round, landing coverage, filling a role and signing a partner all start the same way: name the people, find a way to reach each one and write to them about their own work. These workflows build the audience from filters, find and verify the address, read one page per person for the first line and send from inboxes you own.

The first line, as your agent would write it

Your piece on agents buying their own tools left one question open: who pays when the agent is wrong? We have data on that.

The workflow

What does the agent do, stage by stage?

7 stages and 989 calls on one key. Every call is quoted and reserved before it runs, and a lookup that finds nothing releases the hold.

01

Source the accounts

Companies matching the industry, size and location, ten or so per search.

$0.04
02

Qualify on the signal

Keep the accounts where the trigger is real; the rest never reach outreach.

$0.53
03

Find the people

1 contact per account by title and seniority, with current role.

$0.06
04

Get the contact

Charged on a match only: a miss is free, so the estimate is a ceiling.

$2.17
05

Context for the first line

One page per account and a few recent posts per person, so the opener is about them.

$0.84
06

Run the outreach

Sequence from inboxes on a domain you own, one call per email.

$1.00
07

Read the replies

Poll the inboxes, classify replies, hand the warm ones to a human.

$0.06
+

One-time setup

Sending infrastructure you own: a verified domain and enough inboxes for the daily limit. Charged once, reused on every run.

$4.66once

The receipt

What does one run cost?

About $4.69 for the whole run, plus $4.66 once for the sending inboxes. No subscription and no seats: each call is paid from a prepaid balance at the price shown before it runs.

CapabilityCallsCost
company.search$0.0024 per search15$0.04
news.search$0.0035 per search150$0.53
people.search$0.002 per call of up to 200 + $0.0004 per person150$0.06
contact.find$0.0187 per match105$1.96
contact.verify$0.002 per verdict105$0.21
web.scrape$0.0056 per page150$0.84
email.send$0.0035 per email285$1.00
email.messages$0.002 per read29$0.06
One run989$4.69

Assumptions: 2 contacts per account unless the brief says otherwise, a 70% email find rate, 90% of found addresses passing verification, 3 emails per contact and a 30% LinkedIn accept rate. Prices are the catalog's list prices when this page was built. Change the volumes and the assumptions in the workflow generator, or see how plans lower the price of every call.

Run it from the command line
# RouterGrowth workflow: Find reporters who covered AI agents in the news this quarter and email them. 150 contacts
npm install -g routergrowth && routergrowth setup

# one-time setup
routergrowth run -c email.domain -i '{"domain":"<domain>"}'
routergrowth run -c email.inbox -i '{}'

# 01 Source the accounts  (company.search x 15)
routergrowth run -c company.search -i '{"query":"<query>"}'

# 02 Qualify on the signal  (news.search x 150)
routergrowth run -c news.search -i '{"query":"<query>"}'

# 03 Find the people  (people.search x 150)
routergrowth run -c people.search -i '{}'

# 04 Get the contact  (contact.find x 105, contact.verify x 105)
routergrowth run -c contact.find -i '{"first_name":"<first_name>","last_name":"<last_name>","company_domain":"<company_domain>"}'
routergrowth run -c contact.verify -i '{"email":"<email>"}'

# 05 Context for the first line  (web.scrape x 150)
routergrowth run -c web.scrape -i '{"url":"<url>"}'

# 06 Run the outreach  (email.send x 285)
routergrowth run -c email.send -i '{"inbox_id":"<inbox_id>","to":"<to>"}'

# 07 Read the replies  (email.messages x 29)
routergrowth run -c email.messages -i '{"inbox_id":"<inbox_id>"}'

FAQ

Questions about this workflow

How do I find investors to email?

company.search returns funds by focus and stage, people.search finds the partners at each one and contact.find returns a work email that is charged only when found. The agent reads each fund's site for the first line.

How do I build a media list?

news.search finds who has written about your topic recently, with the outlet and the article. The agent keeps the reporters on the beat, finds their address and cites their own piece in the pitch.

Can I use this for recruiting?

Yes. people.search filters by title, seniority, company and location, which is candidate sourcing. The email goes out from an inbox you own, and replies come back to the same thread.

Is every address verified before sending?

contact.verify checks each address and returns valid, invalid or unknown. The workflows send only to the valid ones, which protects the domain you send from.

What does this workflow cost to run?

About $4.69 for one run of 989 calls, plus $4.66 once for the sending inboxes. Each call is quoted before it runs and a lookup that finds nothing is not charged, so the figure is a ceiling. There is no subscription: the run is paid from a prepaid balance.

Keep going

More workflows on outreach by audience

Reading this as an agent? This workflow as markdown: /workflows/audience-media-list.md · every workflow: /workflows.md

Run it today.

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